Understanding the physiology of color is very important before designing an effective logo. Our brain is inherently programmed to respond to colors. According to studies color affect more than mood – it has the ability to change our buying habits. Colors play a vital role when it comes to online shopping (in fact any kind of shopping), advertising, marketing campaigns and promotions.
Every color user in your logo has its implication on your logo design. It is advisable to choose colors for your logo carefully in order to enhance elements of your brand and provide nuance to your message.
There are four psychological primary colors – red, blue, yellow and green. They greatly influence human emotion and behavior. Following are the properties of the eleven basic colors:
RED: Color red represents Physical courage, strength, warmth, energy and excitement. Choosing red for your logo can make it feel more dynamic.
Blue: Blue color represents Intelligence, communication, trust, efficiency, duty, serenity, logic, coolness and reflection. Blue is one of the most used colors in corporate logo as blue also represents authority and success.
Yellow: Yellow represents optimism, confidence, emotional strength, self-esteem, friendliness and creativity. Yellow is the color of confidence and optimism.
Green: Green Represents Harmony, balance, refresh, universal love, rest, restoration, reassurance, environmental awareness, equilibrium and peace. You can often find it used in companies that want to portray themselves as eco-friendly.
Orange: Represents Physical comfort, warmth, security, sensuality, passion, abundance and fun. Orange is often used as a color of innovation and is used to draw attention.
Pink: Pink represents nurture, warmth, femininity, love, sexuality, Pink is a feminine color that conjures a feeling of innocence and delicateness.
Violet: Represents containment, vision, luxury, authenticity, truth and quality. Violet speaks to us of quality and royalty. You will find many educational and royal product logos in violet color.
Brown: Represents Seriousness, warmth, Nature, neutrality, earthiness and support. Brown is generally used in construction and legal logos
Grey: Is associated with Moody, Practicality, Somberness, Stableness and Respect. Grey is often used for the type within logos because it is neutral and works with most the other colors.
Black: Black color is associated with Sophistication, security, glamour, emotional safety, efficiency and substance. Black color is used in most the logo that represents boldness and simplicity.
White: Represents cleanness, Peace, Purity and Simplicity. White is the universal color of peace and purity. It is used by the brands to display their clean and sleek looks.
Hope this article helped you in choosing the color for your logo design.