What is a vector file

The question usually arises when a printer requests you to share a vector file of a graphic. In this post, we would talk about vector files and formats in detail. A vector image file is a collection of individual, scalable objects that use mathematical algorithms to define these objects. You can scale (enlarge) these images […]

Similar logo, Different Brands

Designers work very hard in order to design a new concept, something unique, contemporary. But we live in a world where our thinking, imagination, skills match with others. Therefore, when it comes to logo design, we have found similarities between logo designs of brands. It happens not just because of our imagination and skills, but […]

How to choose Color for your Logo!!

Understanding the physiology of color is very important before designing an effective logo. Our brain is inherently programmed to respond to colors. According to studies color affect more than mood – it has the ability to change our buying habits. Colors play a vital role when it comes to online shopping (in fact any kind […]